/* =========================================================
   ESTHETICAPLUS — WHY ESTHETICAPLUS
   STANDALONE PREMIUM BLOCK
========================================================= */

#ep-why,
#ep-why *{
  box-sizing:border-box;
}

#ep-why{
  --navy:#07111f;
  --ink:#17293a;
  --text:#566777;
  --cream:#f6f1e8;
  --ivory:#fffdf8;
  --gold:#b99561;
  --gold-dark:#927143;
  --gold-light:#e9cd98;
  --line:rgba(7,17,31,.11);

  width:100%;
  overflow:hidden;

  padding:125px 0 118px;

  background:var(--ivory);
  color:var(--ink);

  font-family:"Inter Tight",Arial,sans-serif;
}

#ep-why *,
#ep-why *:before,
#ep-why *:after{
  box-sizing:border-box;
}

#ep-why img{
  display:block;
  max-width:100%;
}

#ep-why h2,
#ep-why h3,
#ep-why h4,
#ep-why p,
#ep-why figure{
  margin-top:0;
}

#ep-why .epw-shell{
  width:min(1240px,calc(100% - 80px));
  margin:0 auto;
}


/* =========================================================
   TOP
========================================================= */

#ep-why .epw-top{
  display:grid;

  grid-template-columns:.9fr 1.1fr;

  gap:90px;

  align-items:center;
}


/* =========================================================
   PHOTO
========================================================= */

#ep-why .epw-photo{
  position:relative;

  min-height:690px;

  margin:0;

  overflow:hidden;

  border-radius:3px 70px 3px 3px;

  background:#e9e5de;

  box-shadow:
    0 28px 70px rgba(7,17,31,.12);
}

#ep-why .epw-photo img{
  position:absolute;
  inset:0;

  width:100%;
  height:100%;

  object-fit:cover;
  object-position:center;

  transition:transform .8s ease;
}

#ep-why .epw-photo:hover img{
  transform:scale(1.018);
}

#ep-why .epw-photo:after{
  content:"";

  position:absolute;
  inset:0;

  background:
    linear-gradient(
      180deg,
      transparent 48%,
      rgba(7,17,31,.08) 64%,
      rgba(7,17,31,.76) 100%
    );

  pointer-events:none;
}


/* PHOTO CAPTION */

#ep-why .epw-photo-caption{
  position:absolute;

  z-index:2;

  left:29px;
  right:29px;
  bottom:27px;

  padding-top:18px;

  border-top:1px solid rgba(255,255,255,.30);
}

#ep-why .epw-photo-caption strong{
  display:block;

  margin-bottom:4px;

  color:#fff;

  font-family:"Fraunces",Georgia,serif;

  font-size:31px;

  font-weight:400;

  line-height:1.15;
}

#ep-why .epw-photo-caption span{
  display:block;

  color:rgba(255,255,255,.72);

  font-size:11px;

  font-weight:600;

  letter-spacing:.12em;

  line-height:1.5;

  text-transform:uppercase;
}


/* =========================================================
   TEXT
========================================================= */

#ep-why .epw-kicker{
  display:flex;
  align-items:center;
  gap:12px;

  margin:0 0 18px;

  color:var(--gold-dark);

  font-size:11px;

  font-weight:700;

  letter-spacing:.18em;

  line-height:1.35;

  text-transform:uppercase;
}

#ep-why .epw-kicker:before{
  content:"";

  width:34px;
  height:1px;

  flex:0 0 34px;

  background:currentColor;
}


#ep-why .epw-title{
  max-width:760px;

  margin:0 0 27px!important;

  color:var(--navy)!important;

  font-family:"Fraunces",Georgia,serif!important;

  font-size:clamp(49px,5.3vw,75px)!important;

  font-weight:400!important;

  line-height:.99!important;

  letter-spacing:-.047em!important;
}

#ep-why .epw-title em{
  color:var(--gold-dark);

  font-style:italic;

  font-weight:300;
}


#ep-why .epw-intro{
  max-width:690px;

  margin:0 0 22px;

  color:#526373;

  font-size:17px;

  line-height:1.78;
}


#ep-why .epw-highlight{
  max-width:690px;

  margin:31px 0 0;

  padding:25px 0 0;

  border-top:1px solid var(--line);

  color:var(--navy);

  font-family:"Fraunces",Georgia,serif;

  font-size:23px;

  font-weight:400;

  line-height:1.5;
}

#ep-why .epw-highlight em{
  color:var(--gold-dark);

  font-style:italic;

  font-weight:300;
}


/* =========================================================
   FACTS
========================================================= */

#ep-why .epw-facts{
  display:grid;

  grid-template-columns:repeat(3,minmax(0,1fr));

  margin-top:38px;

  padding-top:28px;

  border-top:1px solid var(--line);
}


#ep-why .epw-fact{
  padding-right:22px;
}

#ep-why .epw-fact + .epw-fact{
  padding-left:22px;

  border-left:1px solid var(--line);
}


#ep-why .epw-fact strong{
  display:block;

  margin-bottom:6px;

  color:var(--gold-dark);

  font-family:"Fraunces",Georgia,serif;

  font-size:31px;

  font-weight:400;

  line-height:1;
}


#ep-why .epw-fact span{
  display:block;

  color:#697784;

  font-size:12.5px;

  line-height:1.5;
}


/* =========================================================
   DIFFERENCE
========================================================= */

#ep-why .epw-difference{
  margin-top:115px;
}


#ep-why .epw-difference-head{
  display:grid;

  grid-template-columns:1fr .72fr;

  gap:65px;

  align-items:end;

  margin-bottom:46px;
}


#ep-why .epw-difference-title{
  margin:0!important;

  color:var(--navy)!important;

  font-family:"Fraunces",Georgia,serif!important;

  font-size:clamp(41px,4.4vw,61px)!important;

  font-weight:400!important;

  line-height:1!important;

  letter-spacing:-.042em!important;
}


#ep-why .epw-difference-title em{
  color:var(--gold-dark);

  font-style:italic;

  font-weight:300;
}


#ep-why .epw-difference-intro{
  margin:0;

  color:#5b6b79;

  font-size:15.5px;

  line-height:1.75;
}


/* =========================================================
   DIFFERENCE GRID
========================================================= */

#ep-why .epw-grid{
  display:grid;

  grid-template-columns:repeat(4,minmax(0,1fr));

  border-top:1px solid var(--line);

  border-bottom:1px solid var(--line);
}


#ep-why .epw-item{
  position:relative;

  min-height:300px;

  padding:31px 27px 33px;

  transition:background .3s ease;
}


#ep-why .epw-item:hover{
  background:rgba(185,149,97,.045);
}


#ep-why .epw-item + .epw-item{
  border-left:1px solid var(--line);
}


#ep-why .epw-number{
  margin-bottom:54px;

  color:var(--gold-dark);

  font-family:"Fraunces",Georgia,serif;

  font-size:17px;

  font-style:italic;
}


#ep-why .epw-item h3{
  margin:0 0 12px!important;

  color:var(--navy)!important;

  font-family:"Fraunces",Georgia,serif!important;

  font-size:25px!important;

  font-weight:400!important;

  line-height:1.16!important;

  letter-spacing:-.02em!important;
}


#ep-why .epw-item p{
  margin:0;

  color:#647380;

  font-size:14.5px;

  line-height:1.72;
}


/* =========================================================
   CLOSING STATEMENT
========================================================= */

#ep-why .epw-closing{
  display:grid;

  grid-template-columns:.55fr 1.45fr;

  gap:55px;

  align-items:start;

  margin-top:48px;
}


#ep-why .epw-closing-label{
  color:var(--gold-dark);

  font-size:10px;

  font-weight:700;

  letter-spacing:.16em;

  text-transform:uppercase;
}


#ep-why .epw-closing p{
  max-width:800px;

  margin:0;

  color:var(--navy);

  font-family:"Fraunces",Georgia,serif;

  font-size:clamp(25px,2.4vw,36px);

  font-weight:400;

  line-height:1.4;

  letter-spacing:-.018em;
}


#ep-why .epw-closing em{
  color:var(--gold-dark);

  font-style:italic;

  font-weight:300;
}


/* =========================================================
   TABLET
========================================================= */

@media(max-width:1050px){

  #ep-why{
    padding:95px 0;
  }

  #ep-why .epw-shell{
    width:calc(100% - 56px);
  }

  #ep-why .epw-top{
    gap:55px;
  }

  #ep-why .epw-photo{
    min-height:590px;
  }

  #ep-why .epw-grid{
    grid-template-columns:1fr 1fr;
  }

  #ep-why .epw-item:nth-child(3){
    border-left:0;
    border-top:1px solid var(--line);
  }

  #ep-why .epw-item:nth-child(4){
    border-top:1px solid var(--line);
  }

}


/* =========================================================
   MOBILE — IMPROVED + CAROUSEL
========================================================= */

@media(max-width:767px){

  /* Text starts much higher */
  #ep-why{
    padding:34px 0 68px;
  }


  #ep-why .epw-shell{
    width:calc(100% - 32px);
  }


  /* TEXT FIRST ON MOBILE */

  #ep-why .epw-top{
    display:flex;
    flex-direction:column;

    gap:28px;
  }


  #ep-why .epw-content{
    order:1;
  }


  #ep-why .epw-photo{
    order:2;

    width:100%;

    min-height:390px;

    border-radius:3px 40px 3px 3px;
  }


  #ep-why .epw-kicker{
    margin-bottom:10px;

    font-size:9.5px;

    letter-spacing:.13em;
  }


  #ep-why .epw-kicker:before{
    width:26px;
    flex-basis:26px;
  }


  #ep-why .epw-title{
    margin-bottom:17px!important;

    font-size:clamp(38px,10.8vw,49px)!important;

    line-height:.98!important;

    letter-spacing:-.043em!important;
  }


  #ep-why .epw-intro{
    margin-bottom:17px;

    font-size:15px;

    line-height:1.62;
  }


  #ep-why .epw-highlight{
    margin-top:20px;

    padding-top:18px;

    font-size:19px;

    line-height:1.44;
  }


  /* FACTS — MORE COMPACT */

  #ep-why .epw-facts{
    grid-template-columns:repeat(3,minmax(0,1fr));

    margin-top:24px;

    padding-top:20px;

    border-top:1px solid var(--line);
  }


  #ep-why .epw-fact{
    display:block;

    padding:0 10px 0 0;
  }


  #ep-why .epw-fact + .epw-fact{
    padding-left:11px;

    border-left:1px solid var(--line);

    border-top:0;
  }


  #ep-why .epw-fact strong{
    margin:0 0 5px;

    font-size:24px;
  }


  #ep-why .epw-fact span{
    font-size:10.5px;

    line-height:1.35;
  }


  #ep-why .epw-photo-caption{
    left:20px;
    right:20px;
    bottom:19px;

    padding-top:14px;
  }


  #ep-why .epw-photo-caption strong{
    font-size:25px;
  }


  #ep-why .epw-photo-caption span{
    font-size:9.5px;
  }


  /* DIFFERENCE */

  #ep-why .epw-difference{
    margin-top:54px;
  }


  #ep-why .epw-difference-head{
    grid-template-columns:1fr;

    gap:12px;

    margin-bottom:22px;
  }


  #ep-why .epw-difference-title{
    font-size:clamp(35px,10.2vw,46px)!important;

    line-height:.99!important;
  }


  #ep-why .epw-difference-intro{
    font-size:14.5px;

    line-height:1.62;
  }


  /* =====================================================
     01 / 02 / 03 / 04 — MOBILE CAROUSEL
  ====================================================== */

  #ep-why .epw-grid{
    display:flex;

    grid-template-columns:none;

    gap:12px;

    width:calc(100% + 16px);

    margin-right:-16px;

    padding:
      2px
      16px
      12px
      0;

    border-top:0;
    border-bottom:0;

    overflow-x:auto;
    overflow-y:hidden;

    scroll-snap-type:x mandatory;
    scroll-padding-left:0;

    overscroll-behavior-x:contain;

    -webkit-overflow-scrolling:touch;

    scrollbar-width:none;
  }


  #ep-why .epw-grid::-webkit-scrollbar{
    display:none;
  }


  #ep-why .epw-item,
  #ep-why .epw-item:nth-child(3),
  #ep-why .epw-item:nth-child(4){
    flex:0 0 min(82vw,320px);

    min-height:240px;

    padding:20px 20px 22px;

    border:1px solid rgba(7,17,31,.10)!important;

    border-radius:18px;

    background:#fff;

    scroll-snap-align:start;

    scroll-snap-stop:always;

    box-shadow:
      0 10px 28px
      rgba(7,17,31,.055);
  }


  #ep-why .epw-item + .epw-item,
  #ep-why .epw-item:nth-child(3),
  #ep-why .epw-item:nth-child(4){
    border-top:1px solid rgba(7,17,31,.10)!important;

    border-left:1px solid rgba(7,17,31,.10)!important;
  }


  #ep-why .epw-number{
    width:40px;
    height:40px;

    display:flex;

    align-items:center;
    justify-content:center;

    margin-bottom:26px;

    border:1px solid rgba(185,149,97,.34);

    border-radius:50%;

    background:rgba(185,149,97,.07);

    font-size:13px;

    line-height:1;
  }


  #ep-why .epw-item h3{
    margin-bottom:9px!important;

    font-size:22px!important;

    line-height:1.13!important;
  }


  #ep-why .epw-item p{
    font-size:13.5px;

    line-height:1.56;
  }


  /* CLOSING */

  #ep-why .epw-closing{
    grid-template-columns:1fr;

    gap:10px;

    margin-top:27px;
  }


  #ep-why .epw-closing-label{
    font-size:9px;
  }


  #ep-why .epw-closing p{
    font-size:22px;

    line-height:1.36;
  }

}


/* =========================================================
   SMALL MOBILE
========================================================= */

@media(max-width:390px){

  #ep-why{
    padding-top:28px;
  }


  #ep-why .epw-shell{
    width:calc(100% - 28px);
  }


  #ep-why .epw-title{
    font-size:clamp(36px,10.4vw,44px)!important;
  }


  #ep-why .epw-photo{
    min-height:350px;
  }


  #ep-why .epw-grid{
    width:calc(100% + 14px);

    margin-right:-14px;

    padding-right:14px;
  }


  #ep-why .epw-item,
  #ep-why .epw-item:nth-child(3),
  #ep-why .epw-item:nth-child(4){
    flex-basis:85vw;

    min-height:232px;
  }

}


/* =========================================================
   REDUCED MOTION
========================================================= */

@media(prefers-reduced-motion:reduce){

  #ep-why *,
  #ep-why *:before,
  #ep-why *:after{
    transition:none!important;
  }

}